Amidst the challenges of the COVID-19 pandemic, Sarah Ibrahim, a marketing student at the time, utilized the quarantine to enhance her digital marketing skills, primarily through Google courses. Recognizing her proficiency, she began a freelancing journey, where she excelled in marketing, design, and webmastering. This led her to secure roles as a marketing manager within corporate marketing departments.

Motivated by her experiences, Sarah envisioned creating something more significant. Instead of establishing a personal brand, she conceived Marketing Hunter, a company that reflects her mission and values. Single-handedly, she built the brand, from the name and logo to the website and letterhead, and so on.